{"id":62262,"date":"2026-08-24T12:48:44","date_gmt":"2026-08-24T10:48:44","guid":{"rendered":"https:\/\/gomonta.com\/?post_type=client_case&p=62262"},"modified":"2026-10-15T12:44:33","modified_gmt":"2026-10-15T10:44:33","slug":"yup-in-de-boom","status":"publish","type":"client_case","link":"https:\/\/gomonta.com\/en-gb\/customer-case-studies\/yup-in-de-boom\/","title":{"rendered":"Yup in de boom"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"case_branche":[514],"case_service":[552],"case_regio":[489],"case_onderwerp":[571,569,572],"class_list":["post-62262","client_case","type-client_case","status-publish","hentry","case_branche-home-garden","case_service-fulfillment","case_regio-netherlands"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":{"client_logo":62252,"hero_title":"From a viral joke to a serious brand: Yup in the Tree is growing with Monta","hero_intro":"Yup in de boom makes quirky glass Christmas baubles with a healthy dose of humour. The brand has grown to include its own collections and an expanding B2B and B2C business, with most of its sales generated in a short window around the festive season \u2013 which makes a flexible fulfilment operation essential.","hero_image":62253,"hero_cta_label":"Request a quote","hero_cta_url":"https:\/\/gomonta.com\/en-gb\/request-quote\/","stat_1_value":"10.000+","stat_1_label":"orders","stat_2_value":"1-2","stat_2_label":"working days delivery time","stat_3_value":"4,3\/5","stat_3_label":"customer rating","client_since":"2023","office":"Monta Bleskensgraaf","office_url":"https:\/\/gomonta.com\/en-gb\/fulfilment-center\/netherlands\/bleskensgraaf\/","service_display":"Fulfilment","service_url":"https:\/\/gomonta.com\/en-gb\/fulfilment-services\/","market":"B2C + B2B","branche_display":"","branche_url":"https:\/\/gomonta.com\/en-gb\/industries\/home-and-garden\/","regio_display":"Netherlands","case_video_url":"https:\/\/www.youtube.com\/watch?v=YWLuzYKXJvc","case_gallery_1":"","case_gallery_2":"","case_gallery_3":"","case_gallery_4":"","case_gallery_5":"","quote_text":"For me, the biggest benefit of working with Monta is that we can handle both our B2B and B2C orders from one place, and the two combine really well. On top of that, Monta is always very flexible. That's a huge plus for us, especially since most of our sales happen during a short peak season. We're in close contact about the best time to send in our stock, and we also share expectations when there are, for example, delays with carriers.","quote_name":"Luc Onink","quote_role":"Co-founder Yup in de boom","quote_photo":62255,"s1_title":"The challenge: handling peaks without the hassle","s1_body":"Yup in de boom sells most of its products during the festive season. That means its logistics operation has to scale up significantly in a short amount of time.\r\n\r\nAt the same time, the brand has two different order streams: B2B and B2C. Both need to run smoothly side by side without sacrificing flexibility. And during that peak period, everything has to be just right.","s2_title":"The solution: flexible fulfilment for both B2B and B2C","s2_body":"Luc Onink, co-founder of Yup in de boom, came across Monta online. After an initial collaboration, the fulfilment worked out so well that Monta has since grown alongside the brand.\r\n\r\nB2B and B2C orders are processed from the same location. Thanks to integrations with the online shop and B2B platform, orders come in and are processed automatically. For its online shop orders, Yup in de boom uses AutoStore, which automatically brings products to the right picker. The order then travels by conveyor belt to the packing machine, where a custom-sized box is made and printed with the Yup in de boom branding.","s3_title":"The result: automation and flexibility","s3_body":"Thanks to this combination of automation and flexibility, Yup in de boom can easily handle its growing order volumes. Orders from its various sales channels are processed automatically and picked efficiently using AutoStore.\r\n\r\nCommunication around peak periods also helps avoid surprises. Yup in de boom and Monta coordinate in advance on when stock will be delivered and keep each other updated on things like carrier delays. That keeps the operation flexible, right when the brand is at its busiest.","s4_title":"Ready for the next holiday rush","s4_body":"What started as one eye-catching Christmas bauble \u2013 a joke that unexpectedly went viral \u2013 has grown into a fully fledged brand with a steady stream of new collections. These days, even the orange casserole dish bauble is one of its bestsellers.\r\n\r\nWith a fulfilment process that combines B2B and B2C, processes orders automatically and scales flexibly, Yup in de boom has a solid foundation for further growth.","story_badge_icon":"\ud83c\udf84","story_badge_text":"From viral Christmas joke to fully fledged brand","about_text":"Yup in de boom makes quirky glass Christmas baubles with a healthy dose of humour. What started as a joke around one eye-catching bauble has grown into a fully fledged brand with a steady stream of new collections, sold through both B2B and B2C channels.","about_image":62256,"website_url":"https:\/\/yupindeboom.nl","cta_title":"Ready for similar results?","cta_text":"From viral Christmas joke to full-fledged brand","cta_btn1_label":"Schedule a free consultation","cta_btn1_url":"https:\/\/gomonta.com\/en-gb\/request-quote\/","cta_btn2_label":"View our services","cta_image":"","cta_btn2_url":"https:\/\/gomonta.com\/en-gb\/"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/client_case\/62262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/client_case"}],"about":[{"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/types\/client_case"}],"wp:attachment":[{"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/media?parent=62262"}],"wp:term":[{"taxonomy":"case_branche","embeddable":true,"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/case_branche?post=62262"},{"taxonomy":"case_service","embeddable":true,"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/case_service?post=62262"},{"taxonomy":"case_regio","embeddable":true,"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/case_regio?post=62262"},{"taxonomy":"case_onderwerp","embeddable":true,"href":"https:\/\/gomonta.com\/en-gb\/wp-json\/wp\/v2\/case_onderwerp?post=62262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}