LABFRESH

From Kickstarter to 200,000 customers: LABFRESH is growing

LABFRESH combines clothing with smart textile technology and aims to help people wash less, wear more, and ultimately buy less. Since its launch in 2017 with a Kickstarter campaign, the brand has grown into an international fashion brand with more than 200,000 customers. Monta is helping LABFRESH support that international growth through logistics.

200.000+

customers

1-2

business days delivery time

4,5/5

customer review

Kunde seit

2023

Branche

Fashion

Aktiv in

Global, operating in 82 countries

Standort

Monta Nieuwveen

Monta Service

Fulfillment

Markt

B2C

Simon Barnwell

We’re not experts in logistics, packaging, or fulfillment. So when a problem arises, it’s incredibly valuable to be able to turn to your fulfillment partner for help and advice. We were looking for a partner who works with us, rather than just for us.

Simon Barnwell
Head of Ecommerce & Operations, LABFRESH

From Kickstarter to 200,000 customers: LABFRESH is growing

The challenge: growing internationally without logistics getting in the way

LABFRESH now sells in 82 countries, with Germany and the United Kingdom as key growth markets. But growing internationally means more than just translating a web store and adding a shipping option.

Localization, different carriers and payment methods, Brexit, and fulfillment outside the EU are making logistics increasingly complex. At the same time, every euro of profit matters: LABFRESH doesn’t make run-of-the-mill clothing, but instead invests in innovative materials and technology. A strong logistics operation is therefore not a side issue, but an integral part of the customer experience.

The solution: a fulfillment partner that works alongside LABFRESH

For LABFRESH, a good fulfillment partner is more than just a company that packs and ships orders. The brand is looking for a partner that actively contributes ideas, responds quickly, and works together to solve problems.

According to LABFRESH, this collaboration is primarily characterized by short lines of communication. If something goes wrong, Monta is just a phone call away. The two companies also work together to find solutions to technical issues, such as optimizing the returns process.

The result: logistics that grow with your business

For an international e-commerce brand, fulfillment plays a huge role in the customer experience. A good product and a strong vision aren’t enough if the delivery or returns experience falls short.

Monta helps LABFRESH make that final step just as strong as the rest of the brand: with fast delivery, reliable fulfillment, and a returns process that is constantly being optimized. This way, logistics becomes not just an operational process, but part of the brand experience.

Ready for the next phase of growth

Meanwhile, LABFRESH is already looking ahead. The brand plans to further expand its presence in Germany, France, and the United Kingdom, while also targeting new markets, marketplaces, wholesale channels, and flagship stores.

In addition, the brand aims to further expand its women’s collection and continue investing in new textile innovations. From an initial product idea on Kickstarter to a community of more than 200,000 customers, LABFRESH continues to bring new innovations from the lab to wardrobes around the world.

👕

From Kickstarter to 200,000+ customers in 82 countries

Über LABFRESH

LABFRESH launched with a Kickstarter campaign in 2017 and has grown into an international fashion brand that combines clothing with smart textile technology. Its mission: to help people wash less, wear more, and ultimately buy less.

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