With a wide range of flavors and a growing customer base, OOT decided to also offer granola through a subscription model. This ensures customers always have their favorite breakfast at home, while being able to easily switch between different varieties.

To make that growth possible, OOT needed a logistics partner that could not only handle webshop orders, but was also specialized in subscription fulfillment.

As the subscriptions grew in popularity, the complexity of the logistics increased as well. Every customer has their own preferences: one subscriber receives Crunchy Nuts, while another chooses Lemon Poppy Seed, Cacao Buckwheat, or a new limited edition. On top of that, customers can easily adjust their subscription whenever they want.

The challenge: assembling, packaging, and shipping thousands of unique orders every month — without compromising on speed or quality.

"We want to focus on developing the best granola and building our brand. That means the logistics need to be scalable and keep running reliably."

That's why OOT went looking for a fulfillment partner with experience in subscriptions that could grow along with the brand's ambitions.

With Monta, OOT found a partner that could take over the entire logistics process. At Monta's fulfillment site, the granola is processed, orders are assembled, and mailbox-sized packages are shipped daily to customers all across the Netherlands.

Because each subscriber can receive a different combination, Monta developed a special order-picking process for OOT. This makes it possible to efficiently process large numbers of personalized orders and get them out the door quickly.

The mailbox-sized packaging plays an important role in this. Customers don't need to be home to receive their order and simply get their fresh granola delivered straight to their mailbox. The packages are then delivered sustainably via PostNL, often by bike or on foot.

"Even though we work with a subscription model, every order can be different. Monta makes sure the right products reach the right customer and that this process keeps running smoothly."

Beyond daily fulfillment, Monta also provides the flexibility needed for a growing subscription model. New products, changing flavors, and limited editions can easily be incorporated into the operation.

Thanks to the partnership with Monta, OOT can fully focus on product development, brand growth, and reaching even more breakfast fans. While Monta handles the logistics operation, OOT keeps building toward a future where more and more people can enjoy a healthy, easy breakfast.

With a scalable fulfillment solution and a logistics process specially set up for subscriptions, OOT is ready for further growth in both the Netherlands and Europe.

OOT's ambitions reach beyond the Netherlands. In addition to expanding its range — including overnight oats and bircher muesli — the brand is looking at further international growth. OOT is now also active in Belgium and Germany.

With Monta as its logistics partner, OOT has a foundation to keep building a healthy breakfast for more and more consumers.