Yup in de boom sells most of its products during the festive season. That means its logistics operation has to scale up significantly in a short amount of time.

At the same time, the brand has two different order streams: B2B and B2C. Both need to run smoothly side by side without sacrificing flexibility. And during that peak period, everything has to be just right.

Luc Onink, co-founder of Yup in de boom, came across Monta online. After an initial collaboration, the fulfilment worked out so well that Monta has since grown alongside the brand.

B2B and B2C orders are processed from the same location. Thanks to integrations with the online shop and B2B platform, orders come in and are processed automatically. For its online shop orders, Yup in de boom uses AutoStore, which automatically brings products to the right picker. The order then travels by conveyor belt to the packing machine, where a custom-sized box is made and printed with the Yup in de boom branding.

Thanks to this combination of automation and flexibility, Yup in de boom can easily handle its growing order volumes. Orders from its various sales channels are processed automatically and picked efficiently using AutoStore.

Communication around peak periods also helps avoid surprises. Yup in de boom and Monta coordinate in advance on when stock will be delivered and keep each other updated on things like carrier delays. That keeps the operation flexible, right when the brand is at its busiest.

What started as one eye-catching Christmas bauble – a joke that unexpectedly went viral – has grown into a fully fledged brand with a steady stream of new collections. These days, even the orange casserole dish bauble is one of its bestsellers.

With a fulfilment process that combines B2B and B2C, processes orders automatically and scales flexibly, Yup in de boom has a solid foundation for further growth.