Blink started out handling pick, pack and shipping itself. That led to a string of internal issues, and the team soon realised it wasn't where their strengths lay. "We are by no means experts in pick and packing, fulfilment and shipping."

So Blink went looking for a partner it could lean on. That partner had to be reliable, but it also had to share the brand's core values. For a company built on trust between cats and their owners, that mattered just as much as the operational fit.

A visit to Monta's sites in the Netherlands settled it. "We were blown away by not only the offering and the service that was offered to us, but also the care, not only to the customers but also to the wider community. They shared a lot of the values that we hold very dear to ourselves."

In day-to-day work, it's the combination of people and technology that stands out. "One of the things we value the most about working with Monta is the human touch, as well as the tech side." Blink can reach its account managers within minutes by phone or email, and Monta proactively flags problems and improvements before they become an issue.

The Monta Portal gives Blink direct access to data from carriers and customers, giving the team far better control over carrier performance and much more information when handling customer questions and complaints.

Within a couple of months, the difference was clear. "The partnership with Monta has managed to cut our fulfilment time by almost 50%, and delivered huge reductions in our amount of complaints."

That frees Blink up to focus on its service and its products. "We now have faith and trust that the customer is getting the right product at the right time, when they want it." With data from the Monta Portal, the team can see where problems come from, monitor its KPIs and target the right areas for improvement.

In the coming years, Blink wants to take its cat food into new channels together with Monta, across the UK and into Europe. The goal is to reach more customers than ever, without any concern about keeping up. "We want to not have any concerns about our ability to scale with that growth and demand."